Why sales are the cornerstone to developing your business

Have you ever wondered what’s the backbone in any booming business? Feel free to take a guess. Is it customer support, marketing, HR? 

Some might say this is a trick question, that a successful business will thrive only when all of its departments are working in tune with each other. And they wouldn’t necessarily be wrong.

However, there’s one department that plays a pivotal role in the progress, as well as the profit of a company, and that’s sales. 

Just think about it. Without sales, there would be no need for accounting and other departments (as there would be no expenses or income to calculate, no customers to take care of). 

Sales are also the main generator of revenue – and revenue covers expenses. Without sales, the company will most likely struggle and have a difficult time attracting talent and actually growing the business.

Sure, in the earlier stages of your company, you might be able to acquire some customers just by existing and letting them come to you. However, for your business to grow, you need to invest in an effective B2B sales strategy. 

Here’s how to do that:

  • Research your target customers and prospects
  • Create case studies with existing customers
  • Sell actual business results and outcomes
  • Give multiple options for your product/service
  • Make your sales representatives the spokespeople of your brand 

American businessman Harvey Mackay once said that “to him, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” If you too are in the business for the long haul, feel free to reach out to Gateway Baltic for B2B matchmaking events, sales partner attraction, and more.